noni (Morinda citrifolia)

  • This is a tree in the rubiaceae family which has about 450 genera and includes coffee, madder and cleavers. Its native range extends through Southeast Asia and Australasia. It is now cultivated throughout the tropics and widely naturalised.
  • Other names for noni are great morinda, Indian mulberry, beach mulberry, and cheese fruit.
  • The fruit doesn't smell or taste very pleasant, and does have worse names than cheese fruit!
  • To produce noni juice, the ripe fruit is fermented for a while and then strained.


  • Rubiaceae, the madder family of the Rubiales order of flowering plants, consisting of 660 genera with more than 11,000 species of herbs, shrubs, and trees, distributed primarily in tropical areas of the world.